The UPS Store on Facebook business using company branded holiday season banner image and profile logo.
Case study of The UPS Store.
A store owner of one of The UPS Store locations needed help establishing and updating the social media presence to promote its services. I also managed the email marketing, updating information on the website, and search engine marketing for accurate and higher ranking results.
Below are examples of how I helped make branding consistent, encourage reviews, add content tailored to the location and respond to social media engagement on Google My Business, Facebook, Twitter, Yelp, and Foursquare.
The UPS corporate office provides its branding identity and text about services to help create consistent marketing to reach its existing customers and attract new ones.

A brief description of services, using keywords, provides a professional presence for The UPS Store, along with the accurate map of the location, business hours, and contact information. I updated the banner image and logo for seasonal promotions for brand consistency. I added a description linking back to the website to get more traffic.

Social media company listing in Google My Business for The UPS Store location search information is managed to be accurate and updated as needed to show current and future store hours, business address, phone number, and an overview of reviews on social media. This helps make it easier to do business for customers.

The UPS Store location search information on Google My Business is managed to be accurate and updated as needed to show current and future store hours, business address, phone number, and an overview of reviews on social media. This helps make it easier to do business for customers.

Show that you care about the customer experience. Ask for reviews on Google, Facebook and Foursquare, but do not ask for reviews on Yelp.  Social media on Google My Business for The UPS Store with customer reviews of their experience and monitored, timely, and relevant responses. This helps the company understand the perception of how well the services are though of and build trust with current and future customers.   Most consumers trust online reviews as much as personal recommendations. The more reviews a business has, the more trustworthy it is deemed. Customers read up to ten reviews to make up their mind about the business. The quality of useful information, the quantity of reviews, and velocity of how often reviews are received helps with Google Local Pack (showing several stores from a company within a map together) to get better ranking.  Thank reviewers for reviewing. Match customer’s emotion (happy, serious). Talk about the service if mentioned by customer. Express hope they will return. For negative reviews, Same as aforementioned, and also be sympathetic, calm, apologize if needed. Reach out and gain insights how to improve service. Ask customer to update review after the situation has been remedied. Use reviews to reduce future customer worries.

Show that you care about the customer experience. Ask for reviews on Google, Facebook and Foursquare, but do not ask for reviews on Yelp.

Customer reviews of The UPS Store on Google My Business shares their experience and is monitored with timely and relevant responses. This helps the company understand the perception of how well the services are though of and build trust with current and future customers. 

Most consumers trust online reviews as much as personal recommendations. The more reviews a business has, the more trustworthy it is deemed. Customers read up to ten reviews to make up their mind about the business. The quality of useful information, the quantity of reviews, and velocity of how often reviews are received helps with Google Local Pack (showing several stores from a company within a map together) to get better ranking.

Thank reviewers for reviewing. Match customer’s emotion (happy, serious). Talk about the service if mentioned by customer. Express hope they will return. For negative reviews, Same as aforementioned, and also be sympathetic, calm, apologize if needed. Reach out and gain insights how to improve service. Ask customer to update review after the situation has been remedied. Use reviews to reduce future customer worries.

Social media on Google My Business for The UPS Store with post and special discount offers to get more more customers to use specific services especially holidays and events.

The UPS Store adds posts and special discount offers on Google My Business to get more more customers to use specific services especially holidays and events.

Social media interactions on Facebook for The UPS Store notifications with inbox responses.

Interactions on Facebook for The UPS Store notifications with inbox responses.

Social media Twitter page for The UPS Store with approved branded images for the header and profile photo, the company name, a short description, actual location, and website address. The timeline is where I add content provided by The UPS Store marketing team, including keyword #hashtags and @username on Twitter and Facebook to create targeted mentions, post email archive links, and add text and links that tailor the information and interest to the neighborhood, type of business, or upcoming event.

The UPS Store location has a Twitter page with approved branded images for the header and profile photo, the company name, a short description, actual location, and website address.

The timeline is where I add content provided by The UPS Store marketing team, including keyword #hashtags and @username on Twitter and Facebook to create targeted mentions, post email archive links, and add text and links that tailor the information and interest to the neighborhood, type of business, or upcoming event.
The UPS Store uses Twitter analytics to review notifications and respond to retweets, like, and messages. By adding @handles of organizations and companies related to the event, we were able to get them to like and retweet the information to their audiences and build even more awareness. We can review the results for each tweet.   The UPS Store using Twitter analytics to see the full tweet post for review the information shared.  The UPS Store using Twitter analytics to see the full tweet post for see the total impressions and total engagements with clicks to see details expands, likes, and hashtags clicks.

The UPS Store uses Twitter analytics to review notifications and respond to retweets, like, and messages. By adding @handles of organizations and companies related to the event, we were able to get them to like and retweet the information to their audiences and build even more awareness. We can review the results for each tweet.

The UPS Store using Twitter analytics to see the full tweet post for review the information shared.

The UPS Store using Twitter analytics to see the full tweet post for see the total impressions and total engagements with clicks to see details expands, likes, and hashtags clicks.


On Yelp, we included store photos of services with short keyword descriptions, sometimes with links, to easier make use of a service.
Consulting services include:
Consistent branding within each site.
Research and optimize keywords and content (images, text) to reach a target demographic and branding consistent on profiles.
Schedule campaign updates with image, text, and relevant #hashtag to engage targeted audiences.
Save time scheduling and monitoring updates with Hootesuite in Facebook, Instagram, Twitter, Linkedin, Tumblr, and Google Plus.
Measure and boost your impact on Twitter with Twitter Analytics.
Analyze campaigns with Hootsuite, Sumall, Twitter, and Google Analytics.
Automate welcoming new Twitter followers with Zapier.
Add contacts to your email marketing updates.
Encourage reviews on Facebook, Foursquare, Yelp, & Google Plus, Merchant Circle.
Review the results to refine future updates.
Suggest new services that the constantly changing sites have to offer.
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