Case study of The UPS Store.
A store owner of one of The UPS Store locations needed help establishing and updating the social media presence to promote its services. I also managed the email marketing, updating information on the website, and search engine marketing for accurate and higher ranking results.
Below are examples of how I helped make branding consistent, encourage reviews, add content tailored to the location and respond to social media engagement on Google My Business, Facebook, Twitter, Yelp, and Foursquare.
The UPS corporate office provides its branding identity and text about services to help create consistent marketing to reach its existing customers and attract new ones.
Consulting services include:
Consistent branding within each site.
Research and optimize keywords and content (images, text) to reach a target demographic and branding consistent on profiles.
Schedule campaign updates with image, text, and relevant #hashtag to engage targeted audiences.
Save time scheduling and monitoring updates with Hootesuite in Facebook, Instagram, Twitter, Linkedin, Tumblr, and Google Plus.
Measure and boost your impact on Twitter with Twitter Analytics.
Analyze campaigns with Hootsuite, Sumall, Twitter, and Google Analytics.
Automate welcoming new Twitter followers with Zapier.
Add contacts to your email marketing updates.
Encourage reviews on Facebook, Foursquare, Yelp, & Google Plus, Merchant Circle.
Review the results to refine future updates.
Suggest new services that the constantly changing sites have to offer.