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The UPS Store at Blakeney Crossing - flat design corporate logo

A store owner of The UPS Store needed help establishing and updating the social media presence to promote its services. I also managed the email marketing, updating information on the website, and search engine marketing for accurate and higher ranking results.

Below are examples of how I helped make branding consistent, encourage reviews, add content tailored to the location and respond to social media engagement on Google Plus, Facebook, Twitter, Yelp, Foursquare.

The UPS corporate office provides its branding identity and text about services to help create consistent marketing to reach its existing customers and attract new ones.

Also see brand identity and email marketing work for The UPS Store.


 

Bridge printed with online marketing.
 
If you have a business with a store that clients can visit, then use this opportunity to create print collateral to start engaging people and connecting them back to your online presence.

Using a QR code, you can direct anyone with a smart phone or tablet to a website, social media, etc.

The UPS Store invites customers to scan this QR code to share their experience on social media.
 
upsstore_printed_askforreviewonsocialmedia_withQRcode

 

After scanning the QR Code, you arrive at The Website = The mother ship!
 
ups_blakeney_crossing_website_customer_testimonials
This landing page was created specifically to direct people to write Customer Testimonials on social media. I included two reviews on the page to give inspiration for reviews.

Why?

To improve search engine optimization, to show what actual customers think about your business. (yes, your thoughts count).

Please be nice because it effects everyone.

Karma! What goes around comes around!

 

Google Plus business page
 
The UPS Store Holidays Made Easy 2015 Google Plus Cover
 
ups_blakeney_crossing_google_plus_post_banner_desktop_june_2015

Notice the logo placed in the profile representing the business as well as verifying business account, location, phone, website, hours of operation.

This helps solidify your branding and improve the reach of your marketing.
 
ups_blakeney_crossing_google_plus_reviews
These are reviews that help rate the business. You get get to it from a Google search and from the Customer Testimonials landing page on the The UPS Store website.

 
 
I schedule and post new content provided by The UPS Store marketing team, update the banner image for seasonal promotions) and logo, and include keyword #hashtags, post email archive links, and add text and links that tailor the information and interest to the neighborhood.

ups_blakeney_crossing_google_plus_post_timeline_holiday_june_2015

I use graphics to promote seasonal holiday special reminders.

Facebook Fan – business page
 
The UPS Store Holidays Made Easy 2015 Facebook Cover
 
ups_blakeney_crossing_facebook_about_june_2015

A brief description of services, using keywords, provides a professional presence for The UPS Store, along with the accurate map of the location, business hours, and contact information. I updated the banner image and logo for seasonal promotions for brand consistency.

I added a description linking back to the website to get more traffic.

ups_blakeney_crossing_facebook_cover_june_2015_description

 
In the timeline where I added content provided by The UPS Store marketing team, including keyword #hashtags, post email archive links, and add text and links that tailor the information and interest to the neighborhood.
 
ups_blakeney_crossing_facebook_email_archive_post_mailboxes_June_2015

See the positive reviews! This always makes me happy.

ups_blakeney_crossing_facebook_reviews

 

Twitter
 
The timeline is where I add content provided by The UPS Store marketing team, including keyword #hashtags and @username to let for targeted mentions, post email archive links, and add text and links that tailor the information and interest to the neighborhood.
 
The UPS Store Holidays Made Easy 2015 Twitter Cover
 
By adding the @username, with targeted and relevant #hashtag keywords, I was about to reach and get engagement on Twitter.

ups_blakeney_crossing_twitter_post_cover_june_2015

View analytics for free to see top performing post and followers.

The UPS Store Holidays Made Easy 2015 Twitter Analytics December

 
 
In Notifications, I monitored mentions, replies, followers, retweets to help stay updated and communicate on Twitter.

ups_blakeney_crossing_twitter_notifications_june_2015

ups_blakeney_crossing_twitter_mentions_june_2015

 

Yelp
 
I added the store front, hours of operation, verified the location, and helped get (positive) reviews.

ups_blakeney_crossing_yelp_reviews